SEO for marketplaces

SEO Tools for Marketplace Sellers

With growing competition on marketplaces such as Amazon, Ozon, and Wildberries, sellers are faced with the need to stand out among a multitude of offers. One of the key tools to achieve this is marketplace SEO. This is the process of optimizing product listings to improve their visibility in platform search results. In this longread, we will look at how sellers can effectively use SEO to boost sales by applying tools and strategies available on the SellerDen AI platform.

SEO for marketplaces is different from traditional SEO, which is oriented toward search engines such as Google. Here, the focus is on optimization within the platform itself so that products are more visible to potential buyers. This includes the use of keywords, improving product visual presentation, and working with reviews. It is important to note that sellers cannot change the marketplace engine or the page layout, so the focus should be on those aspects that are under their control.

AI Tools

AI Responses to Reviews Background Removal on Images A/B Testing Product Photos Product Photo Audit SEO Description Generator Ozon Assistant Product Selection

AI Responses to Reviews

Forget about complex and lengthy responses to customer reviews. Artificial intelligence will create perfect responses for you and publish them automatically.

AI fully adapts to your style, allowing you to customize:

• Response style
• Emotional tone of the response
• List of prohibited words/phrases
• Examples of good and bad responses
• Number of characters in the response
• Recommendations for specific products in the response
• Mention of product name or buyer's name

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Background Removal on Images

Transform ordinary photos into professional ones in seconds. Remove dull backgrounds to create compelling product images.

Save on designer services by selecting background removal options such as:

• Categories of items in the photo (for example, general photos are suitable for model shoots, while products are for more focused product photography)
• Background (transparent or choose a background color using an RGB grid)
• Cropping the photo along the edge of the object
• Images in pixels or use our marketplace templates

A/B Testing Product Photos

Save your advertising budget on A/B testing by trying out several image options for the “Main” to select the most effective one.

Features:

• Upload 2 to 5 product images that you want to feature as the “Main” image in the product card.
• Artificial intelligence will thoroughly analyze each photo and select the optimal one that meets marketplace requirements and helps increase the click-through rate of the product card.

Product Photo Audit

Evaluate the quality of your images and their compliance with marketplace standards. Get recommendations for improving your photos and increasing their conversion rates.

Features:

• Upload the product card image you plan to set as the “Main” image.
• Our AI will conduct a detailed audit based on key effectiveness criteria and give a score on a 10-point scale.
• Receive recommendations for enhancing the image for your product card.

SEO Description Generator

Create effective and attractive texts for your product listings in just a minute. Save time and improve your search rankings

Improve existing product descriptions or create them from scratch.

AI skillfully integrates all necessary keywords, making the description natural and appealing.

Ozon Assistant

Get quick answers to any questions you have about working on the Ozon marketplace.

Features

Our AI is connected to the Ozon knowledge base and will quickly answer any question about working with this marketplace.

Product Selection

Not sure what to sell? Answer a few questions from the assistant and discover a promising niche for successful sales on marketplaces.

Features

Answer several questions from the AI and get recommendations for the most suitable products for you to sell.

Key Elements of SEO for Marketplaces

1. Keywords: Research and correct use of keywords are the foundation of successful optimization. Sellers should determine which terms and phrases buyers use to search for products similar to their own. These keywords should be included in product titles, descriptions, and metadata. Using the “SEO product description” tool from SellerDen AI can significantly simplify this process, generating optimized texts that will help your products be indexed for a wide range of queries.
   
2. Titles and Descriptions: The title is the first thing a buyer sees. It should be informative and contain the main keywords. The product description should be detailed and accurate, helping buyers understand what they are buying. Use descriptions to highlight your product’s unique features and benefits. Applying LSI (Latent Semantic Indexing) in descriptions can help improve visibility.
   
3. Images: High-quality images play an important role in attracting buyers’ attention. Make sure your photos are clear, high-resolution, and show the product from different angles. Use tools such as the “Background Removal” from SellerDen AI to meet marketplace requirements and improve visual impression. This will help avoid photos being rejected during moderation and ensure compliance with platform standards.
   
4. Reviews and Ratings: Positive reviews and high ratings can significantly increase trust in your product. Encourage buyers to leave reviews and actively engage with feedback. The automatic AI assistant from SellerDen AI can help manage reviews by responding to them in your chosen style. This not only improves customer interaction but also helps boost your product ratings.

Marketplace SEO Tools

• SellerDen AI: This service offers a set of tools to improve the SEO of your products. It helps create quality descriptions and optimize images, which increases visibility and sales.
• Background Removal: Use the tool to remove backgrounds from product images to comply with marketplace requirements and improve visual impression.
• Background Generator: Create attractive backgrounds for your products to highlight their features and make them more noticeable to buyers.
• Review Analysis: Work with reviews to improve service quality and increase your product ratings. Automatic replies to reviews help maintain active interaction with customers.

How it works

Usage examples SellerDen.ai

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Promotion Strategies and Analytics

• Advertising campaigns: Use paid advertising campaigns within marketplaces to increase the visibility of your products. This can be especially useful for new items or during periods of high competition.
• Competitor analysis: Study competitor strategies to understand which methods work in your niche. This will help you adapt your approaches and stay competitive.
• Monitoring and analytics: Regularly track the performance indicators of your products, such as views, clicks, and conversions. Use this data to adjust strategies and improve results.

Practical Tips for Sellers

• Update content regularly: Continuously update product descriptions and images so they remain relevant and meet the latest trends and platform requirements.
• Use seasonal keywords: Include seasonal keywords in your descriptions to attract buyers during specific times of the year.
• Optimize for local markets: If you sell on international marketplaces, consider local features and preferences by adapting content for different regions.

Marketplace SEO is a complex process that requires attention to detail and constant analysis. Optimizing your products by considering keywords, high-quality images, and reviews can greatly improve their visibility and appeal to buyers. By using the described strategies and tools, you will be able to improve your positions on marketplaces and increase sales. Wishing you success in optimization and achieving your business goals!

Маркетплейсы

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• 7 дней
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299 ₽

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2 990 ₽

5990 ₽ -10%

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8 990 ₽

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15 290 ₽ 17 940 ₽ -15%

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50 990 ₽ 59 940 ₽ -15%

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28 790 ₽ 35 880 ₽ -20%

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Why is this important?

• Reduce up to 90% of the time spent on routine operations.

• Minimize errors caused by human factors.

• Take your business to the next level with professional and effective AI tools.