🧩 How the “Background Generator” Increased Product Listing CTR by 38%

• Tool: Background Generator
• Platform: Wildberries
• Category: Home Goods
• Test Period: 10 days

🎯 Task

The client had a visual problem:
The main photo looked boring and template-like — the product (blanket) was shot against a white background without context. The CTR of the listing was 0.72%, and in search results, the product was getting lost among competitors with interior scenes.

The task was to increase the click-through rate and visually highlight the product without violating marketplace requirements.

💡 Solution

We used the “Background Generator” tool from SellerDen AI in the “Text-based” mode.
We uploaded the original photo of the blanket and wrote the prompt: Ultra-realistic photo of the product on a light sofa, the sofa in a modern-style interior with a neutral color palette, soft diffuse daylight coming through the window, light natural shadows, lifestyle style, clean and airy composition, natural atmosphere.

AI generated 4 background options in 60 seconds, keeping the lighting and proportions of the product realistic.

We then selected the most harmonious option and adapted it to fit the Wildberries product listing format.

🔍 Result

• After updating the photo:
  • CTR increased from 0.72% to 1.00% (+38%)
  • Conversion to orders increased from 4.3% to 6.1%

📈 Conclusion

The “Background Generator” tool allowed:

• Creating a realistic photo in an interior setting without a photoshoot or designers;
• Improving the product’s perception and conveying a cozy atmosphere, which directly impacted the click-through rate;
• Achieving studio-quality visuals in just 1 minute.

🔧 Why It Worked

• ✅ The realistic scene strengthened the emotional connection with the product;
• ✅ The lighting and shadows remained natural — without the “cut-and-paste” effect;
• ✅ The interior matched the target audience's expectations ("cozy home," "warmth," "comfort").

🚀 What You Can Do with the Tool

• Place products in real interiors and locations (kitchen, bedroom, studio, street);
• Create seasonal scenes (New Year, summer, autumn);
• Use the same setup for a series of products to maintain a consistent brand appearance.

💬 Client's Comment

“We were planning a photoshoot, but tried the Background Generator — and were shocked by the result. The photo looks like it's from an IKEA catalog, and sales increased by the third day.”

🔗 Try it yourself
👉 Create a realistic background for your product — in just a few clicks.