🚀 +27% to clicks and +14% to sales: how AI selected the best photo for the product listing

Our client, a pet product seller, faced the problem of low click-through rates on their product listing on Ozon. High competition made it hard to stand out, and standard optimization methods didn't deliver the expected results.

🔍 What did they do? To test the main banner of the product listing, the seller used the AI-powered A/B testing tool for images. They uploaded 3 different product photos, and the system:

• ✅ Analyzed each image considering marketplace requirements and customer preferences.
• ✅ Determined which photo would attract more attention and increase click-through rates.
• ✅ Identified weaknesses in the listing.
• ✅ Provided a rating on a scale from 1 to 10.

📈 Results:

• After 7 days, our client's updated listing on Ozon showed:
• 📊 A 27% increase in click-through rate
• 🛍 A 14% increase in conversion to purchase

🔥 Conclusion: Even a small change, like selecting the right photo, can have a significant impact on sales. The SellerDen AI tool helped make an objective decision based on data, not intuition.